Likability

"Likability" isn't quite what we're talking about here.

brothercyst N A 2008

Likability and relatability are much less important for villains than heroes.

Superhero Nation: how to write superhero novels and comic books » 2009 » July 2009

"Likability brings predictability," said Peter Hart, a Democratic pollster who conducted the focus group.

Romney Battles Likability Deficit Neil King Jr. 2012

Likability and relatability are much less important for villains than heroes.

Superhero Nation: how to write superhero novels and comic books » Writing Villains Vs. Writing Heroes 2009

Likability and relatability are much less important for villains than heroes.

Superhero Nation: how to write superhero novels and comic books » 2009 » July » 17 2009

The Smoke Monster ad nearly quadrupled the average of all other commercials in the episode on Nielsen's Likability-o-Meter (okay, Nielsen actually calls it the Likability Index Comparison).

'Lost' fans found every minute of the finale worth treasuring -- even the ads 2010

Re: Likability: Jindal seems very likeable underneath what everyone says is Wonkiness.

Why racial attitudes that helped Barack Obama will hurt Bobby Jindal. Ann Althouse 2009

Likability is a malleable concept that a good "smear machine" can shape in various ways.

Polls Contradict Rudy's Blue-State Claim 2009

Likability does not necessarily win Presidential nominations, but it has won Presidential elections since the unlikable Nixon imploded.

"The common demoninator here, other than a patent lack of qualifications for the presidency, is likeability." Ann Althouse 2008

Hillary and the Likability Contest - the New Hampshire Debate via eriposte: When Sen. Clinton graciously said Sen. Obama is very likable, Sen. Obama had a derisive response - 'you're likable enough, Hillary' watch the video to see what I mean.

But Will they Like Obama the Morning After? (Hillary's Likability Video) 2008