Lovins

Even left-of-center energy activists like Amory Lovins of the Rocky Mountain Institute, Carl Pope, executive chairman of the Sierra Club, and green energy investor Jeffrey Leonard, chairman of the Global Environment Fund, think the time is ripe to eliminate all energy subsidies in the tax code and let the best fuel win.

Eliminating Oil Subsidies: Two Cheers For President Obama 2011

The exercise of "soft power" must include what Amory Lovins calls the "soft energy path".

William S. Becker: The Solar Soldier Is No Fad William S. Becker 2011

The article took as its starting point the national debate that had arisen over a 29-year-old physicist named Amory Lovins, who had come to prominence a year earlier, when he published an essay in

The Elusive Green Economy 2009

Note: the title is taken from Amory Lovins of the Rocky Moutnain Institute, from whom I first heard this useful extension of our monetary slogan.

Craig K. Comstock: "In God We Trust; All Other, Bring Data!" Craig K. Comstock 2011

The alternative, which Lovins called “the soft path,” favored “benign” sources of renewable power like wind and the sun, along with a heightened commitment to meeting energy demands through conservation and efficiency.

The Elusive Green Economy 2009

Lovins argued that the country had arrived at an important crossroads and could take one of two paths.

The Elusive Green Economy 2009

Amory Lovins had written that we could rid ourselves of our dependence on oil in 10 years with a $20 billion per year investment.

Jason Salzman: Coffman Wants to Cut Pentagon -- I'm Waiting for the Tea Party Cheers Jason Salzman 2011

Amory Lovins had written that we could rid ourselves of our dependence on oil in 10 years with a $20 billion per year investment.

Jason Salzman: Coffman Wants to Cut Pentagon -- I'm Waiting for the Tea Party Cheers Jason Salzman 2011

But having mostly followed the hard path since 1977, the world has started to register the dire climatic effects Lovins warned of.

The Elusive Green Economy 2009

Such a heterodox blend of clean technologies, Lovins argued, would bring a host of salutary effects: a healthier environment, an end to our dependence on Middle East oil, a diminished likelihood of future wars over energy, and the foundation of a vibrant new economy.

The Elusive Green Economy 2009