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Examples
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"Investment is drying up, companies are moving overseas or closing their doors, and U.S. patients are being denied timely access to safe and effective new medical products," said Josh Makower, a medical device inventor and consulting professor at Stanford University.
FDA approval process faulted at hearings on medical devices 2011
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"Investment is drying up, companies are moving overseas or closing their doors, and U.S. patients are being denied timely access to safe and effective new medical products," said Josh Makower, a medical device inventor and consulting professor at Stanford University.
FDA approval process faulted at hearings on medical devices 2011
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"Few companies are making bald-faced lies," says Joel Makower, executive editor of GreenBiz.com, which reports on corporate sustainability.
FTC to issue new green guidelines, address 'tsunami' of marketing claims 2011
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Makower hammered home a key argument of device companies: It typically takes them two years longer to get devices approved in the United States than in Europe.
FDA approval process faulted at hearings on medical devices 2011
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Makower and the others pointed out that venture capital, which is critical to start-up companies, has dropped 37 percent across the device sector since 2007.
FDA approval process faulted at hearings on medical devices 2011
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This is a perfect example of why green marketing is broken, says Joel Makower, executive editor of GreenBiz.com, which covers business environmental efforts.
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Says Makower: "The average person is going to look at that ad and ask, 'What are they smoking?'"
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While other companies offer similar financing options, SolarCity has "created the first brand in solar for consumers," says Joel Makower, executive editor of GreenBiz. com, an online trade publication.
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Makower says the company may be accurate in describing its greening initiatives, which he welcomes, but adds, "Products that harm people should not be marketed as green," The tobacco company has faced similar complaints before.
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Makower hammered home a key argument of device companies: It typically takes them two years longer to get devices approved in the United States than in Europe.
FDA approval process faulted at hearings on medical devices 2011
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