Mapei

Cheula, 31, will bring his experience to the team after 10 years into top teams, such as Mapei, Vini Caldirola and Barloworld, where he consolidated as a top-class domestique.

Geox signs De la Fuente, Cheula 2010

Guercilena comes across after working at Mapei and Quick Step as a sport director and trainer.

It doesn’t have a name, but the Luxembourg project signs three directors 2010

He opened the Mapei Cycling Center with the backing of Mapei boss Giorgio Squinzi in 1996 to help with the training of team cyclists.

Italian coach Aldo Sassi, counselor to Moser and Basso, dies at 51 2010

Sassi earned fame after helping Francesco Moser prepare for a run at the world hour record in 1984 and later worked closely with Mapei during its heyday in the 1990s, aiding such riders as Johan Museeuw, Michele Bartoli and Paolo Bettini.

Italian coach Aldo Sassi, counselor to Moser and Basso, dies at 51 2010

Ballerini became one of the most prolific classics riders of his generation and helped herald the Italian dominance of the northern classics in the mid-1990s as part of the Mapei juggernaut.

They will be missed: Fignon, Ballerini and others cycling has lost in 2010 2010

The center continued operation following the exit of Mapei as a title sponsor, drawing in other athletes such as soccer players and Formula 1 drivers.

Italian coach Aldo Sassi, counselor to Moser and Basso, dies at 51 2010

He later became general manager of the highly successful Mapei team and helped create the Mapei Training Centre in northern Italy and became an outspoken advocate of clean racing.

They will be missed: Fignon, Ballerini and others cycling has lost in 2010 2010

Currently I cry myself to sleep with an old Mapei jersey, but it's starting to get a bit threadbare.

Archive 2009-02-01 BikeSnobNYC 2009

Lion of Flanders t-shirt in the Mapei colorway and in the large sizeway which has never been worn;

Archive 2009-07-01 BikeSnobNYC 2009

But the fact remains that if the singer of Ponytail can wear a Primal jersey onstage, then some other "indie" band can take it a step further and order an entire cycling ensemble complete with "Eat My Dust" socks, Mapei gloves, and SPD sandals from The Secret Website--assuming they are willing to risk the credit card theft.

Cycling on Stage: Priming the Pumps of Legitimacy BikeSnobNYC 2009