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Examples
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Jain, and Trichy Krishnan 2000 “Modeling the Marketing-Mix Influence in New-Product Diffusion.”
Diffusion of Innovations Everett M. Rogers 2003
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Jain, and Trichy Krishnan 2000 “Modeling the Marketing-Mix Influence in New-Product Diffusion.”
Diffusion of Innovations Everett M. Rogers 2003
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