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Examples
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More big-funding deals have been struck since then, including $85 million for human-resources-software maker Workday Inc., $81 million for online file-sharing site Box.net Inc., $50 million for marketing company Marketo Inc. and $40 million for data-management company Cloudera Inc.
Tide Shifts on Web Start-Ups Ben Worthen 2011
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Here's a simple scenario: If a company uses JigSaw, a crowd-sourced contact database, to get contact data about prospects, it then can transfer that data to Marketo, a B2B marketing automation vendor, which will send out offers to view content.
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If one of those content offers is a SlideRocket online presentation, the data on who viewed the presentation and for how long can then be transferred back to Marketo for use in scoring the value of the lead.
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Use of software like Marketo is done on a longer term, but the cost can be ratcheted up or down based on how much marketing activity is flowing through.
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Use of software like Marketo is done on a longer term, but the cost can be ratcheted up or down based on how much marketing activity is flowing through.
-
Here's a simple scenario: If a company uses JigSaw, a crowd-sourced contact database, to get contact data about prospects, it then can transfer that data to Marketo, a B2B marketing automation vendor, which will send out offers to view content.
-
If one of those content offers is a SlideRocket online presentation, the data on who viewed the presentation and for how long can then be transferred back to Marketo for use in scoring the value of the lead.
-
Use of software like Marketo is done on a longer term, but the cost can be ratcheted up or down based on how much marketing activity is flowing through.
-
If one of those content offers is a SlideRocket online presentation, the data on who viewed the presentation and for how long can then be transferred back to Marketo for use in scoring the value of the lead.
-
Here's a simple scenario: If a company uses JigSaw, a crowd-sourced contact database, to get contact data about prospects, it then can transfer that data to Marketo, a B2B marketing automation vendor, which will send out offers to view content.
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