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Stewart has credited the subtle shades of the eggs that her flock produces for some of the more than 250 colors of paint in Martha Stewart Everyday, the home-decorating line she markets through Kmart.
The magazine Martha Stewart Living led to Martha Stewart Weddings, which gave birth to Martha Stewart Baby, and Ms. Stewart told Advertising Age last month, “There probably will be a rollout from there.”
She has built a $200 million empire, wresting control of Martha Stewart Living from the powerful Time Warner, and forming her own company, Martha Stewart Living Omnimedia LLC.
One writer describes her tongue-incheek foray into the world of domestic perfection: “the idea—regrettably, my own—was to see whether I could be Martha Stewart in time for the holidays.”
More ACT marketing examples, such as the Gillette Mach3, the Milk Mustache campaign, and Martha Stewart Living will appear in chapter 7.
But Martha Stewart has also plugged into a trend: According to statistics gathered by Home & Garden Television, a twenty-four-hour cable network, Americans spend $587 annually on building and remodeling, decorating and interiors, gardening and landscaping, crafts and hobbies, as well as home electronics.