Martha Stewart love


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  • Stewart has credited the subtle shades of the eggs that her flock produces for some of the more than 250 colors of paint in Martha Stewart Everyday, the home-decorating line she markets through Kmart.


  • The magazine Martha Stewart Living led to Martha Stewart Weddings, which gave birth to Martha Stewart Baby, and Ms. Stewart told Advertising Age last month, “There probably will be a rollout from there.”

    The Right Word in the Right Place at the Right Time

  • She has built a $200 million empire, wresting control of Martha Stewart Living from the powerful Time Warner, and forming her own company, Martha Stewart Living Omnimedia LLC.

    Experiential Marketing

  • One writer describes her tongue-incheek foray into the world of domestic perfection: “the idea—regrettably, my own—was to see whether I could be Martha Stewart in time for the holidays.”

    Experiential Marketing

  • More ACT marketing examples, such as the Gillette Mach3, the Milk Mustache campaign, and Martha Stewart Living will appear in chapter 7.

    Experiential Marketing

  • But Martha Stewart has also plugged into a trend: According to statistics gathered by Home & Garden Television, a twenty-four-hour cable network, Americans spend $587 annually on building and remodeling, decorating and interiors, gardening and landscaping, crafts and hobbies, as well as home electronics.

    Experiential Marketing


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