Massive's

Massive's core strategy and oversaw execution of the world's first in-video game advertising network, gaining widespread industry support from video game publishers, advertisers, and agencies.

The Earth Times Online Newspaper 2010

Likewise, the Keys category includes house hits, classic key sounds, and pseudo-real instruments, while Leads delivers soft vintage leads and harder electronic leads using Massive's Unisono feature.

Gearwire - 2010

Likewise, the Keys category includes house hits, classic key sounds, and pseudo-real instruments, while Leads delivers soft vintage leads and harder electronic leads using Massive's Unisono feature.

Gearwire - tkatz 2010

Massive's network contain four to five minutes of advertising or less per hour.

Ars Technica Ben Kuchera 2010

Earlier this year, Richards brought on Aaron Lassila from rival in-game ad firm Double Fusion to serve as Massive's national manager of fixed product placement.

unknown title 2009

"Now, we can help advertisers reach that gaming audience with deep integration in a game," said JJ Richards, Massive's general manager, who emphasized that static and dynamic are complementary.

unknown title 2009

And in a Q&A with in-game ad firm Massive's new CEO

ClickZ News Blog 2009

"Now, we can help advertisers reach that gaming audience with deep integration in a game," said JJ Richards, Massive's general manager, who emphasized that static and dynamic are complementary.

unknown title 2009

'Massive's flexibility provides for a huge range of behaviors -- urban traffic patterns, office evacuations, animal migrations' - more accurately than ever before.

unknown title 2009

You do get the odd thread which reminds us that we are seen as "other" but it's just the Massive's endearing obsession with classification: Where should I file "women"?

Word Magazine - 2009