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Examples
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Mookerjee prepared this case under the supervision of Professor James I. Cash with the support of the International Center for Information Technologies, Washington, D.C., as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation.
Strategic Management in Developing Countries Case Studies James E. Austin 2000
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Mookerjee prepared this case under the supervision of Professor James I. Cash with the support of the International Center for Information Technologies, Washington, D.C., as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation.
Strategic Management in Developing Countries Case Studies James E. Austin 2000
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Mookerjee; it was written by his nephew, and is unintentionally funny-in fact, exceedingly so.
Following the Equator, Part 7 Mark Twain 1872
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Mookerjee; it was written by his nephew, and is unintentionally funny-in fact, exceedingly so.
Following the Equator Mark Twain 1872
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"The largest number of marketing jobs is in sales and channel management across territories and regions; organised retailing; media, PR and advertising, event management; distribution and logistics; customer services, etc," points out Mookerjee.
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At a senior decision-making level, "he identifies customer needs and specifies the market in which the company will do business", says Mookerjee.
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Mookerjee holds a doctorate and a master's degree in economics from Northeastern University and a bachelor's degree in economics from Wittenberg University. rmb29@psu. edu or 724-773-3886, and Mookerjee can be reached at
Penn State Live 2010
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As India develops into a high-growth market, with a degree of competition in most sectors and a wide array of choices for the customers, "the role of marketers will get more strategic as companies learn to become more customer-centric and adopt CRM (customer relationship management) in an integrated manner," says Mookerjee.
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Delhi: Recalling the sacrifices made by Sangh ideologue S P Mookerjee for removal of special status to Jammu and
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"The segment of customers to be targeted by the company within this market, and the positioning and branding of their offers are key strategy aspects that s/he will develop," adds Mookerjee.
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