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Examples
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On April 26 Mosfilm announced a partnership with YouTube allowing viewers to watch a substantial number of landmark movies from the studio's collection in their entirety.
A Russian Titan Embraces the Web Kristin M. Jones 2011
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Seagull Films has shown hundreds of Mosfilm titles, many in collaboration with New York's Film Society of Lincoln Center.
A Russian Titan Embraces the Web Kristin M. Jones 2011
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What does this unprecedented access mean for Mosfilm and for film enthusiasts?
A Russian Titan Embraces the Web Kristin M. Jones 2011
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Karen Shakhnazarov, Mosfilm's general director and also a filmmaker, producer and screenwriter, released a statement saying in part: For us the project with YouTube is very important and interesting.
A Russian Titan Embraces the Web Kristin M. Jones 2011
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Fifty titles were initially made available, and five more are being uploaded each week; by the end of the year, Mosfilm aims to have uploaded more than 200 movies to Mosfilm's YouTube channel www.youtube.com/mosfilm.
A Russian Titan Embraces the Web Kristin M. Jones 2011
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According to Youri Hazanov, who handles YouTube partnerships for Central and Eastern Europe, the deal followed YouTube's standard partnership arrangement; YouTube will sell advertising on the channel and share the revenue with Mosfilm.
A Russian Titan Embraces the Web Kristin M. Jones 2011
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And now Mosfilm, the 87-year-old titan of Soviet and Russian film production—famed for works by masters such as Sergei Eisenstein and Andrei Tarkovsky, as well as genre films from adventure tales to musicals—has taken a leap into that river.
A Russian Titan Embraces the Web Kristin M. Jones 2011
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The image quality of streamed movies sometimes leaves something to be desired in comparison to DVD or Blu-ray, but the Mosfilm/YouTube partnership is an example of how in some cases these new technologies are making difficult-to-access titles more readily available, whether through YouTube or through providers such as Netflix, Amazon or MUBI.
A Russian Titan Embraces the Web Kristin M. Jones 2011
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Mosfilm A scene from Andrei Tarkovsky's 'The Mirror' 1974, one of the many movies from the Mosfilm collection now available on YouTube.
A Russian Titan Embraces the Web Kristin M. Jones 2011
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Mosfilm is also offering some films for viewing and downloading on their website, so it is clearly embracing online technology, for a variety of reasons.
A Russian Titan Embraces the Web Kristin M. Jones 2011
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