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Mozes is a Palo Alto based startup founded by Dorrian Porter that is tapping into the U.S.
Smart Mobs » Blog Archive » Mozes: SMS is more than texting 2006
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So Mozes' concentration on this omnipresent device seems like a good move, but Mozes wants to get us not when we're sleeping but when we have our phones in hand and are out doing something related to their brand clients
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He raised his first $5 million tranche in December 2006 and then started Mozes.
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As Mozes' founder and CEO, Porter said he had two choices for business models on which to build Mozes, "First, I could've built a company and then gone out looking for investors," he told me, "or, I could've found investors, then built a company."
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And the way Mozes changes a brand's perception is by engaging their customers with mostly text messages incorporated into a special event or happening.
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He raised his first $5 million tranche in December 2006 and then started Mozes.
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Mozes seeks 'experiential events' such as concerts or big sporting events and turns them into consumer conversations with big brands.
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Whether Mozes is producing exclusive music or events for Jim Beam customers; creating "experiential brand programs" for Coke; helping Warner Brothers Records text-message-offer fans a professionally mixed CD of the Linkin Park concert they just heard; or giving Rock The Vote a platform to reach kids, again on their phones; Mozes is firing on all digital marketing cylinders.
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As Mozes' founder and CEO, Porter said he had two choices for business models on which to build Mozes, "First, I could've built a company and then gone out looking for investors," he told me, "or, I could've found investors, then built a company."
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So Mozes' concentration on this omnipresent device seems like a good move, but Mozes wants to get us not when we're sleeping but when we have our phones in hand and are out doing something related to their brand clients
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