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Examples
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Nau's range of soft-shell coats includes an equestrian-inspired "Riding Jacket" in which Mr. Modine is often seen.
Easy Riders Darrell Hartman 2011
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For a dapper lookwhile cruising, Nau's Tar Riding Jacket can fit a U-lock in its rear pocket and is a favorite of cycling enthusiast Matthew Modine . $225, nau.com
Pedal Pushin' Styles 2011
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After an uproar from customers, Nau (pronounced "now") was acquired by Horny Toad Activewear Inc. On Aug. 1, Nau's Web site will begin selling the label's fall/holiday collection of eco-friendly clothes.
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Nau's Partners for Change program remains intact - customers making purchases online will be able to select which of six world-changing organizations they want to support.
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"We always did like to think of ourselves as pioneers," Ian Yolles, Nau's marketing head, said with a laugh.
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On October 21st, Nau's doors will re-open for business.
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Closing Nau's doors last spring triggered an overwhelming response from their loyal customers.
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In fact, Nau's impeccable backstory is not just an important part of the product line, it's fundamental to it.
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Nau's founders dreamed big, and the company did well until it hit the wall - it was unable to secure late-round financing in a skittish capital market.
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The frustration and difficulty of her husband's disappearance proved to be too much for Nau's wife, who was committed to a California mental institution.
Nau, George 1990
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