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Examples
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Introduced over the summer, Nolet's jumps into the "gin" fray with a taste that's more floral and fruity raspberry in particular and non-ginny than any gin I've tasted.
Tony Sachs: The Latest In Liquor For Autumn: New Rums, Tequilas, Liqueurs & More Tony Sachs 2011
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Diageo said in February that it would pay $900 million in a deal with the Nolet family for "perpetual exclusive global rights to sell, market and distribute" Ketel One vodka in a 50/50 joint venture.
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The venture will be based in the Netherlands with the Nolet family owning the other 50%.
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In the fourth or fifth year after the deal closes, the Nolet family will be able to sell its stake to Diageo for $900 million plus interest.
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The Nolet family will continue to own the brand rights for Ketel One as well as the ownership of the Nolet distillery in Schiedam, Netherlands.
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The Nolet family will keep its ownership of the distillery in Schiedam, the Netherlands, where Ketel One is manufactured, and which will supply the vodka to the new company.
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Asked in a television interview why Diageo didn't buy Ketel One outright, Diageo Chief Executive Paul Walsh replied: "Because the [Nolet] family didn't want to sell it off."
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In Brief Diageo PLC and the Nolet family will form a 50-50 partnership to own the exclusive global rights to sell, market and distribute Ketel One vodka.
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Diageo, better known for owning the Guinness beer and Johnnie Walker whisky brands, will fully consolidate the financial results of the new company accounting for the Nolet family holding as a minority interest.
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Nolet, and are you au fait of all the properties and effects of air?
Letters to his son on The Art of Becoming a Man of the World and a Gentleman 2005
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