Oddes

Oddes says mass-market brands can leverage dependability results with potential customers.

Japanese Cars Top the List of ‘Most Dependable’ | Impact Lab 2006

Oddes notes that sales to loyal customers, i.e. individuals returning to the same brand name, usually net dealers about $250 more in profit than sales to other types of customers.

Japanese Cars Top the List of ‘Most Dependable’ | Impact Lab 2006

Last year, the industry average was 206 problems per 100 vehicles, but year-over-year improvements this year are much less pronounced when accounting for the changes in the study's methodology, Oddes said.

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Oddes said both Jaguar and Buick have made significant improvements recently.

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Oddes also said Buick has taken heed of problems reported in previous J.D. Power studies and made "continuous improvement on their side of things."

Berks county news 2009

The most frequently reported problem was wind noise, followed by brake noise, peeling paint, brake vibrations and problems with a vehicle's lights, Oddes said.

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Oddes said this year's study was redesigned to exclude routine fixes from a vehicle's list of problems.

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Oddes also said Buick has taken heed of problems reported in previous J.D. Power studies and made "continuous improvement on their side of things."

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"We see improvements all over the board with Jaguar," Oddes said, citing fewer reported problems with vehicle exterior, sound system and the overall driving experience.

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The intended result is a study that focuses on actual glitches with a vehicle, Oddes said, though it also makes it difficult to make year-over-year comparisons.

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