Oreck

We bought the incredible sucking machine known as the Oreck XL Ultra, so our lovely new home will continue to be lovely.

dumb personal post 2005

Now, Dyson sued Oreck for a new comparative advertising campaign.

Archive 2009-03-01 Rebecca Tushnet 2009

Oreck generated the criteria and issued the reports evaluating every company's vacuums.

David Katz, M.D.: Nutrition in a Second-Rate Hen House M.D. David Katz 2012

Oreck generated the criteria and issued the reports evaluating every company's vacuums.

David Katz, M.D.: Nutrition in a Second-Rate Hen House M.D. David Katz 2012

Oreck argued that “messy” and “spreads dirt” were virtually identical to the earlier claims, which also covered spreading dirt, mess, and smell.

Archive 2009-03-01 Rebecca Tushnet 2009

Four months later, Oreck sued Dyson for false advertising of its newest model, again attacking the “no loss of suction” claim; this was dismissed on res judicata grounds.

Archive 2009-03-01 Rebecca Tushnet 2009

When I asked a representative of Oreck why the price was so much higher than other vacuums, she said, "Why is a BMW more expensive than a Honda Civic?"

Courtney Cachet: Cleaning Your House Made Cool... Really! Courtney Cachet 2011

Oreck next maintained that many of its challenged statements were nonactionable puffery: (1) the Dyson is “bulky”; (2) the Oreck vacuum emits “no puff” of dust when it is emptied; (3) the Dyson bin emptying process is “messy” and the Dyson filter is “not sanitary” and a “dirty little secret”; and (4) the XL Ultra 4120 weighs “only nine pounds,” while the weight of the DC14 is “backbreaking.”

Archive 2009-03-01 Rebecca Tushnet 2009

When I asked a representative of Oreck why the price was so much higher than other vacuums, she said, "Why is a BMW more expensive than a Honda Civic?"

Courtney Cachet: Cleaning Your House Made Cool... Really! Courtney Cachet 2011

Oreck responded (weakly) that viewers would understand that a “nozzle to nozzle” comparison was being made.

Archive 2009-03-01 Rebecca Tushnet 2009