Outnet

"Well, having Net-A-Porter's backing was invaluable," she acknowledges, "The Outnet was a start-up, but within an established company.

Anisha Lakhani: Social Media Princess Stephanie Phair: The New Face of the Outnet Empire Anisha Lakhani 2011

The Outnet has remained impervious to the economic downturn, flaunting the same aesthetic as its older sibling with a bounty of high-end sale stock, where customers can view completely styled outfits from a range of past collections seasons are deliberately not listed on the site with nicknames like "Tea at the Plaza" or "Hip Berlin."

20 Odd Questions: Stephanie Phair 2011

One very successful campaign was our Dress Up With the Outnet.

Anisha Lakhani: Social Media Princess Stephanie Phair: The New Face of the Outnet Empire Anisha Lakhani 2011

The Outnet does the same for the discount luxury world.

Anisha Lakhani: Social Media Princess Stephanie Phair: The New Face of the Outnet Empire Anisha Lakhani 2011

We have quite a few Aussies who work at the Outnet and they've made everyone addicted.

20 Odd Questions: Stephanie Phair 2011

Getty Images Positano, Italy THEOUTNET.com Ms. Phair During her job interview with Net-a-Porter founder Natalie Massanet, Stephanie Phair—now the director of Ms. Massanet's discount spinoff site, the Outnet—got the best compliment one girl in fashion can pay another: "Where did you get your outfit?"

20 Odd Questions: Stephanie Phair 2011

In an interview of Stephanie Phair , director of Net-a-Porter sister site the Outnet, in Saturday's Off Duty section, Ms. Massenet's name was misspelled Massanet.

Corrections & Amplifications 2011

Ms. Phair's keen eye and lifelong high-low approach to dressing has made the Outnet the best-edited online destination for women shoppers of all tax brackets.

20 Odd Questions: Stephanie Phair 2011

Either way, the Outnet www.theoutnet.com is NAP's cheaper sister.

A Few of My Favorite Things Tina Gaudoin 2011

The director of Net-a-Porter's discount sister site, the Outnet, shares her bargain-shopping secrets .

20 Odd Questions: Stephanie Phair 2011