Oza

"IndiGo is starting small and filling up the planes should not be much of a problem," says Oza, who is the top selling agent for several international carriers.

IndiGo: Flying In The Face Of Stiff Competition 2011

"Flights like Amritsar- London-Toronto were never more than half full because the rest of the country simply didn't connect with Amritsar," says Madhav Oza who has been selling Air India tickets for several years.

The New Order Changeth 2011

IndiGo does not have this luxury and hence will never get the passengers who want to fly onward to say Europe, Africa or Australia, says Nachiket Oza, proprietor of Blue Star Travels, a Mumbai-based ticket consolidator.

IndiGo: Flying In The Face Of Stiff Competition 2011

"Flights like Amritsar-London-Toronto were never more than half full because the rest of the country simply didn't connect with Amritsar," says Madhav Oza who has been selling Air India tickets for several years.

What's New at Air India 2011

Rahul Bhatia, Oza adds, began his career in the travel business and understands the importance of a good distribution network.

IndiGo: Flying In The Face Of Stiff Competition 2011

Oza considered himself not a brand manager, but a brand messiah.

How 50 Cent scored a half-billion Dan Charnas 2010

What better way to collaborate, Oza suggested, than to have 50 Cent endorse this new product?

How 50 Cent scored a half-billion Dan Charnas 2010

Oza presented the pair with several flavor options for Formula 50.

How 50 Cent scored a half-billion Dan Charnas 2010

Stealing a page from the hip-hop street-team and word-of-mouth ethos, Oza created a fleet of 10 "Glaceau Vitaminwater Tasting Vehicles," staffed by 200 "hydrologists," to cross the country and spread the gospel of Vitaminwater's growing line.

How 50 Cent scored a half-billion Dan Charnas 2010

Oza hated the comparison to such base beverages, but he had to admire the thought process of his new partners.

How 50 Cent scored a half-billion Dan Charnas 2010