Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • proper n. a brand of laundry detergent

Etymologies

from Wiktionary, Creative Commons Attribution/Share-Alike License

From perborate and silicate

Examples

  • - You may take the rise out of Tom Jones, but he saved our family a fortune in Persil; Mother never had a pair of knickers left to wash!

    Look Back in Languor (2)

  • Sales at the company, which makes products such as Persil detergent, Right Guard deodorant and Dial soap, rose 11% to €3.54 billion from €3.19 billion, thanks mainly to Henkel's acquisition of National Starch businesses in April 2008.

    Henkel Earnings Rise Sharply on Acquisition, Ecolab Sale

  • EVEN IN THE REIGN of terror normal everyday life had to be carried on and everyday life for me consisted in cross-examining Inspector 'Persil' White, the dedicated enemy of the Timsons, an office he fulfilled in a cheerful and even occasionally friendly fashion.

    Rumpole and the Reign of Terror

  • The jury, who had become interested in my cross-examination, were looking at 'Persil' White with some degree of reasonable doubt.

    Rumpole and the Reign of Terror

  • Adhesive technologies currently account for almost half of sales at Henkel—a company more readily associated in Germany with brands like Persil detergent, Schwarzkopf hair products and Right Guard deodorant.

    Henkel Chief Sticks with Glue

  • Last week Waitrose upped the ante with a campaign promising to match Tesco prices on 1,000 everyday products ranging from Heinz baked beans to Persil and Hovis bread.

    Tesco plans to offer mortgages delayed by regulatory checks

  • The three companies are major players in Europe's laundry-detergent industry, with recognizable brands such as Ariel, Persil and Surf.

    EU Fines Unilever, P&G Over Pricing

  • That mixed make-up was reflected around the table, with firms such as Cafédirect, the Fairtrade and producer-owned coffee company with a £15.7m yearly turnover, sitting opposite €39.9bn £33bn annual turnover Unilever, which owns brands including Flora, Persil and, since 2000, ice cream-maker Ben & Jerry's.

    Capitalism with a conscience

  • Unilever said it had been given time to prepare for the action, which it described as "disproportionate", but unions claimed the walkouts would hit production of brands including Persil, PG Tips, Marmite, Pot Noodle, Lynx, Flora and Wall's ice cream.

    Unilever workers go on strike over pensions

  • In the U.K. and Ireland, Persil is sold by Unilever.

    EU fines Unilever, P&G for detergent price-fixing

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