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Examples
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He united Aegis Media's five key media brands—Carat, Isobar, Posterscope, Vizeum and iProspects—under one profit and loss statement in order to better provide services from across the different brands to one client and attract more and larger contracts.
Determined to be Independent Ruth Bender 2011
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In the last two years, Bhasin has restructured the operations of Aegis and expanded its service offerings, consolidated the position of its media buying arm Carat and launched five new businesses which include Posterscope, digital agency Isobar, Carat Fresh Integrated activation, Vizeum and iProspect, the search marketing business of Aegis.
Deals India: Morning News Roundup Deals India Staff 2011
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He united Aegis Media's five key media brands—Carat, Isobar, Posterscope, Vizeum and iProspects—under one profit and loss statement in order to better provide services from across the different brands to one client and attract more and larger contracts.
Determined to be Independent Ruth Bender 2011
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"Her strategic, customer-centric approach to communications planning is a perfect fit with Posterscope as Out of Home is becoming more strategically important in the converging communications world."
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The partnership, announced in December last year brings together the buying scale of Posterscope with the strategic planning expertise of the Chrysalis team; Chrysalis President Connie Garrido and Managing Director Ray Rotolo have moved across to become Chief Executive Officer and Chief Operating Officer of the newly enlarged Posterscope USA.
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Support was given to Annie Rickard from Posterscope (Global), who commented on how the medium is developing and how OOH needs to work with other media channels to grow.
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Posterscope, the leading Out of Home communications agency network, has strengthened its US offering by moving James Davies, who currently runs its 'Hyperspace' innovations division in the UK, into an additional role as Executive Vice President of Strategic Development in America.
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She begins her new post at Posterscope immediately, operating from the agency's Santa Monica office.
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The US marketplace is ripe for growth and Posterscope is in a unique position to lead the charge through the combined forces of strategic thinking, scale and best in class proprietary assets such as 'OCS' consumer insight, 'Prism' tools and our 'L. I.F.E' planning framework.
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The new appointment follows the recent strategic partnership struck between Posterscope and MPG's Chrysalis division in the US.
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