Definitions
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Etymologies
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Examples
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Pre-roll video ads prior to the main video cause the audience to click away up to 70% of the time.
GooTube « Isegoria 2008
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Pre-roll video, dependent as it is on video content, will remain "distribution-challenged" with a few black holes such as Hulu exerting enough pull to trap media planning while the market looks for alternatives to running video advertising for the sake of video advertising.
Jarvis Coffin: Apps You Can Eat and Other Predictions for 2011 Jarvis Coffin 2010
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Pre-roll video, dependent as it is on video content, will remain "distribution-challenged" with a few black holes such as Hulu exerting enough pull to trap media planning while the market looks for alternatives to running video advertising for the sake of video advertising.
Jarvis Coffin: Apps You Can Eat and Other Predictions for 2011 Jarvis Coffin 2010
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Pre-roll video ads prior to the main video cause the audience to click away up to 70% of the time.
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NEW YORK -- Pre-roll ads, especially those for beauty and household products, continue to dominate online video ad inventory in 2009, according to a study from online video ad network YuMe.
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Pre-roll advertising leaves us only one point of control – the right to say "no".
An Interview with Online Video Guru Jaffer Ali. - Jeff Einstein - MediaBizBlogger 2008
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Pre-roll technology takes us straight back to the pre-DVR video Stone Age.
An Interview with Online Video Guru Jaffer Ali. - Jeff Einstein - MediaBizBlogger 2008
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Pre-roll advertisements pay the best, but really annoy users.
DV Guru 2010
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Pre-roll advertisements pay the best, but really annoy users.
DV Guru 2010
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Pre-roll advertisements pay the best, but really annoy users.
DV Guru Ajit Anthony 2010
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