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Examples
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Without the corporate polish of the square's bigger advertisers, Protect-A-Bed ran into some problems.
Times Sq. Price Cuts Lure Small Companies Rachel Louise Ensign 2011
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Protect-A-Bed – Protect-a-Bed waterproof mattress covers provide protection from allergens, dust mites, and bedbugs, helping to extend the life of your mattress and mom to sleep a little sweeter.
The Ultimate Mother’s Day Gift Guide « Happy Healthy Hip Parenting 2009
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But for Protect-A-Bed—a 75-employee company that sells bed bug protection kits—a Times Square ad helped put its product on the shelves of retailers such as Duane Reade and Macy's, said Michael Simpson , its director of marketing.
Times Sq. Price Cuts Lure Small Companies Rachel Louise Ensign 2011
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So how come I, a member of the terrified target audience and a nearly daily Red Line rider, find the current Protect-A-Bed metro advertisements so comical and unscary?
Anatomy of an Ad: Bedbug Edition Jessica Dawson 2010
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Not a good idea, Protect-A-Bed, not a good idea at all.
Anatomy of an Ad: Bedbug Edition Jessica Dawson 2010
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The Protect-A-Bed, made by JAB Distributors Inc., of Northbrook, Ill., uses a zipper with tiny teeth and a "bug lock" system, a fabric channel with foam backing that keeps bugs inside even if the zipper pulls open slightly.
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In developing the Protect-A-Bed, JAB first tested fabric to make sure bugs couldn't bite through (they couldn't), then hired an independent lab to put starved, live bedbugs inside the zippered covers and tempt them with a human leg at regular intervals.
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Protect-A-Bed mattress covers are machine washable and can be tumble dried.
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Now selling in 27 countries, Protect-A-Bed is a worldwide leader in mattress protection innovation.
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CHICAGO, June 18/PRNewswire/-- Protect-A-Bed, a leading provider of sleep hygiene products, is celebrating World Continence Week by sponsoring and exhibiting at an incontinence-focused public health fair from 11 a.m. to 2 p.m. on June 23 at the James R. Thompson Center in downtown Chicago.
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