Definitions
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Etymologies
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Examples
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One example is a firm called Rapleaf, which is using social data - namely who people's friends are online - to help lenders determine whether that person is a good risk.
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One example is a firm called Rapleaf, which is using social data - namely who people's friends are online - to help lenders determine whether that person is a good risk.
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Some of these instances of marketers snapping up Facebook profile data from app manufacturers to complete people-search databases--a company called Rapleaf appears to have been doing just that--could undermine Facebook's hold on the data of 500 million users.
CNET News.com 2010
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If there is data on me that says my company is "Rapleaf" and my title is "CEO," it is not anonymous because I am the only person that fits the join of both of those attributes.
Auren Hoffman: The Erosion of Online Anonymity (and How to Restore It) Auren Hoffman 2010
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If there is data on me that says my company is "Rapleaf" and my title is "CEO," it is not anonymous because I am the only person that fits the join of both of those attributes.
Auren Hoffman: The Erosion of Online Anonymity (and How to Restore It) Auren Hoffman 2010
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And, as the WSJ story notes, some companies -- such as Rapleaf -- made further use of this information:
Faster Forward: Latest Facebook privacy scare isn't so new Rob Pegoraro 2010
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If there is data on me that says my company is "Rapleaf" and my title is "CEO," it is not anonymous because I am the only person that fits the join of both of those attributes.
Auren Hoffman: The Erosion of Online Anonymity (and How to Restore It) Auren Hoffman 2010
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And, as the WSJ story notes, some companies -- such as Rapleaf -- made further use of this information:
Latest Facebook privacy scare isn't so new Rob Pegoraro 2010
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Who is doing it: Companies such as Rapleaf hunt and gather social networking transmissions, turning the conversations you have in your network into consumer profiles.
How Your Online Life Can Mess With Your Credit - The Consumerist 2010
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As an engineer, I admit that we started my company Rapleaf with that approach.
Auren Hoffman: The Erosion of Online Anonymity (and How to Restore It) Auren Hoffman 2010
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