Rearden

Yet right after saying that, the court noted, “Rearden is an actual family name,” which should have triggered the long-established rule that personal names are considered descriptive and are only protectable upon a showing of secondary meaning, regardless of whether there’s anyone with that name actually involved in the company.

Archive 2009-01-01 Rebecca Tushnet 2009

"Rearden" is also used to identify plaintiffs in many news articles.

Rebecca Tushnet's 43(B)log 2009

"Rearden" and "Rearden Steel" "invoke an image of entrepreneurial success to the many businesspeople familiar with Ayn Rand's Atlas Shrugged."

Rebecca Tushnet's 43(B)log 2009

Only two incidents involved confusion among consumers; one of RC's customers expressed confusion as to which "Rearden" it contracted with after it received a subpoena in this case, and the other involved Rearden receiving misdirected emails for RC.

Rebecca Tushnet's 43(B)log 2009

The mistake made by Atlas Shrugged's heroic lovers Taggert and Rearden is that they allow themselves to be victims and to sanction the power of their own executioners.

Michael Shermer: Atlas Shrugged, But You Shouldn't Michael Shermer 2011

John Hartigan's special effects -- most notably with the dramatic 250-mph run of Dagny's train on the new John Galt Line made of the blueish-green Rearden Metal -- were spectacular.

Michael Shermer: Atlas Shrugged, But You Shouldn't Michael Shermer 2011

John Hartigan's special effects -- most notably with the dramatic 250-mph run of Dagny's train on the new John Galt Line made of the blueish-green Rearden Metal -- were spectacular.

Michael Shermer: Atlas Shrugged, But You Shouldn't Michael Shermer 2011

The mistake made by Atlas Shrugged's heroic lovers Taggert and Rearden is that they allow themselves to be victims and to sanction the power of their own executioners.

Michael Shermer: Atlas Shrugged, But You Shouldn't Michael Shermer 2011

The more Taggert and Rearden fight for their companies against the arrogating bureaucrats, the longer it will take for the inexorable demise of a system based on demanding something for nothing.

Michael Shermer: Atlas Shrugged, But You Shouldn't Michael Shermer 2011

The more Taggert and Rearden fight for their companies against the arrogating bureaucrats, the longer it will take for the inexorable demise of a system based on demanding something for nothing.

Michael Shermer: Atlas Shrugged, But You Shouldn't Michael Shermer 2011