Recency

This is a "Frequency Map" with no Recency, which is more of a visitor quality thing, it doesn't tell you anything about Retention.

Marketing Productivity Blog Jim Novo 2009

Recency – learners are more likely to be influenced by a language they are actively using.

E is for Error « An A-Z of ELT 2010

In order to maximize average Recency, maintain continuity 52 weeks a year on TV.

In Terms Of ROI: What Do We Know About Continuity Vs. Flighting? - Bill Harvey - MediaBizBloggers 2009

Recency effect is explained by the easy retrieval of the last item still from a short-term memory.

Simulmedia: Lessons Learned from Promo Positioning - Yuliya Torosjan - MediaBizBloggers 2009

Leslie Wood's work on ScanAmerica further quantified the importance of Recency, showing that a brand could double or triple its "Percent of Store Visits Captured" by having one to two commercials tuned (with or without viewing) by a household, in the two days prior to the shopping trip.

In Terms Of ROI: What Do We Know About Continuity Vs. Flighting? - Bill Harvey - MediaBizBloggers 2009

The latest TRA evidence again supports Recency in showing that a frequency of every other day (3x/week) maximizes ROI for 4 out of the 5 brands included in that analysis.

In Terms Of ROI: What Do We Know About Continuity Vs. Flighting? - Bill Harvey - MediaBizBloggers 2009

Erwin Ephron agrees that these TRA findings support Continuity/Recency media planning and that TRA's vast increase in targeting efficiency gained by targeting real purchasers will allow extension of continuity over more weeks.

How Much Frequency Is Enough? - Bill Harvey - MediaBizBlogger 2009

Recency effects pointing at heavyup on specific days of the week.

Optimal Decision Making in TV Program Selection - Bill Harvey - MediaBizBloggers 2009

Recency effect is explained by the easy retrieval of the last item still from a short-term memory.

Simulmedia: Lessons Learned from Promo Positioning - Yuliya Torosjan - MediaBizBloggers 2009

The same dollars stretched thinner over more weeks nets higher average Recency.

In Terms Of ROI: What Do We Know About Continuity Vs. Flighting? - Bill Harvey - MediaBizBloggers 2009