Redling

Last year, lackluster third-quarter revenue at NutriSystem was "clearly impacted by the current economic environment," CEO Joe Redling said during an Oct. 22 earnings call.

Ad Track: Sour economy makes diet marketers try harder in 2009 2009

But Redling said it wasn't too late for AOL to pick up new broadband subscribers, stating that its 20 million customers provide it with "significant scale."

AOL Speeds Up 2006

Redling said the two partners would benefit from AOL's new ad campaign, and argued that AOL had already helped Verizon add a record number of DSL subscribers in the fourth quarter: "We were a part of that."

AOL Speeds Up 2006

Food will be given to the nonprofit Nutribank and be distributed by hunger relief agencies like Save the Children, according to Joseph M. Redling, Nutrisystem's chief executive.

NYT > Home Page By ELIZABETH OLSON 2011

The spot promotes Nutrisystem's offerings, which, Mr. Redling said, now have more protein and fiber.

NYT > Home Page By ELIZABETH OLSON 2011

While Redling says his company will continue to use Osmond and Marino, celebrity endorsers are risky, says Bob Dorfman, executive creative director at Baker Street Advertising in San

Nutrisystem Gets Real with Its Diet Ads - BusinessWeek 2011

As for the videos they got back, says Redling, "they were real, they were heartfelt and sincere."

Nutrisystem Gets Real with Its Diet Ads - BusinessWeek 2011

After Nutrisystem chief executive Joe Redling read the book, he approached Jackson about his weight-loss program and gave her some of Nutrisystem's pre-packaged foods to sample while on tour.

Reuters: Press Release 2011

Since Redling took the helm in 2007, annual revenue has slumped 32 percent, and in

Nutrisystem Gets Real with Its Diet Ads - BusinessWeek 2011

The spot promotes Nutrisystem's offerings, which, Mr. Redling said, now have more protein and fiber.

NYT > Home Page By ELIZABETH OLSON 2011