Revlon's

"If you love yourself you love your armpits, and should give them the best treatment," says Julia Goldin , Revlon's chief marketing officer.

Mitchum Joins the Armpit Lovefest Ellen Byron 2011

Revlon's stock soared more than 25% on the news, to $13.65 in Thursday afternoon trading.

Revlon Profit Soars as Sales Improve Melissa Korn 2011

As an alternative, I also like Estee Lauder's plum couture $24 at your local department store, and if you're really hankering for a beauty bargain, try Revlon's black cherry, which I purchased from Target for $5.

Stephanie Green: Best Lipstick Colors for Fall Stephanie Green 2011

Although Safir maintained he was vindicated because he was not charged with a crime, he was pressured into repaying Revlon's CEO $7,100 for the cost of the trip.

Len Levitt: The Kelly Conflict Len Levitt 2010

Although Safir maintained he was vindicated because he was not charged with a crime, he was pressured into repaying Revlon's CEO $7,100 for the cost of the trip.

Len Levitt: The Kelly Conflict Len Levitt 2010

For a while now, we've watched stars wear mustard yellow dresses with bright red lipstick (think Revlon's "Fire and Ice").

Mustard Yellow Dresses And Red Lips: Best Red Carpet Color Combo? (PHOTOS, POLL) 2010

For a while now, we've watched stars wear mustard yellow dresses with bright red lipstick (think Revlon's "Fire and Ice").

Mustard Yellow Dresses And Red Lips: Best Red Carpet Color Combo? (PHOTOS, POLL) 2010

Although Safir maintained he was vindicated because he was not charged with a crime, he was pressured into repaying Revlon's CEO $7,100 for the cost of the trip.

Len Levitt: The Kelly Conflict Len Levitt 2010

Adding to Safir's blunder, it turned out he had also accepted a free plane flight to the Oscars and free stay at a four-star hotel from Revlon's CEO, George Fellows.

Len Levitt: Howard and Rudy: Professional Amnesia 2010

He continues to serve as Revlon's vice chairman and Mr. Perelman as its chairman.

Perelman Buys Scientific Games Kathy Shwiff 2010