Rozerem

Only two FDA approved sleep meds, Lunesta and Rozerem, have been okayed for indefinite use, and even these have not been tested for anything like the duration many of us take them.

Gayle Greene: To Med or Not to Med 2009

TV commercials featuring Abraham Lincoln as a pitchman for Takeda Pharmaceutical Co. 's Rozerem, a sleeping pill, appeared much less frequently last year, as the company slashed spending on Rozerem advertising 90% from a year earlier to $14 million.

Drug Firms' Spending on Consumer Ads 2009

Watch our Boniva Adwatch video (above), read more about drug ads, and watch our Adwatch videos on Chantix, Cialis, Seasonique, Rozerem, and Requip.

Sally Field and Boniva: Great spokeswoman, misleading ad 2009

Watch our Boniva Adwatch video above, read more about drug ads, and watch our Adwatch videoson Chantix, Cialis, Seasonique, Rozerem, and Requip.

Sally Field and Boniva: Great spokeswoman, misleading ad 2009

The ad — the latest in a series — is memorable not only for its quirky cast of characters, but also because the drug it promotes (Rozerem) does not appear to pose the same risk of chemical dependency as other prescription sleeping pills.

Trouble sleeping? Try this ad... 2008

Americans spent more than $3 billion on prescription sleep aids in 2007, no doubt urged on by the ubiquitous TV ads, such as the Rozerem commercial, promoting those drugs (you know the ones: luna moths, soft music, Abe Lincoln, a beaver).

Sleeping pills: You don’t need to spend big bucks 2008

I feel like the Abe Lincoln character in the Rozerem ad: "Welcome back," I want to say, "We missed you."

Barbara Ehrenreich: "Values" Voter Raise Minimum Wages 2008

I've never been able to get through more than a couple of pages of Das Kapital, even in English, and the Grundrisse functions like Rozerem.

Barbara Ehrenreich: Banish the Bloated Overclass 2008

(That included not just drugs marketed exclusively for sleep, like Ambien CR, Lunesta, Rozerem, and Sonata, but other drugs with sleep-inducing properties, including the antianxiety drug alprazolam and the antidepressant trazodone.)

Sleeping pills: You don’t need to spend big bucks 2008

The first two installments critiqued television spots for Requip, the drug approved to treat Restless Legs Syndrome, and the sleep aid Rozerem.

Lipitor: The controversial ad proves highly effective 2008