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Examples
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Sassman in a smart, dark business suit, says it aims to "eliminate the stress and emotional difficulty of disclosing your status to your partner."
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"Lots of companies do not want to associate their brand names or their company names with HIV/AIDS," Sassman said.
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So Sassman came up with his idea - an online resource site and meeting place for people living with the stigma of HIV/AIDS.
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South African Ben Sassman admits his bid to help a lonely friend living with HIV started out as a "feel-good project for myself" but is now an online dating service reaching people around the globe.
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The site has filled a niche, now getting about 4,000 visits per month, Sassman said.
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A proud Sassman says some visitors have found more than a date.
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When the site started up, Sassman was in sales and "earning good money at the company I was working for."
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Sassman suggested he tap into online dating sites, to meet more woman and more potential dates.
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Sassman said he and those with him believed they had made the right choice.
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Sassman said he and those with him believed they had made the right choice.
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