Scheppach

The 2010 state-level tax increases were "kind of huge," says Ray Scheppach, executive director of the National Governors Association.

Local Taxes Sway Races John D. McKinnon 2010

Unofficially, "the fiscal situation continues to be so bad it's going to move through everything," said Ray Scheppach, the organization's executive director.

Governors head to D.C., minds set on economy 2011

"You've got some legal issues if this is money that has been obligated by the states already," said Scheppach, of the governor's association.

AP SPIN METER: GOP Won't Find Much Savings From Stimulus Money AP 2011

Unofficially, "the fiscal situation continues to be so bad it's going to move through everything," said Ray Scheppach, the organization's executive director.

Governors head to D.C., minds set on economy 2011

If you were to sit in on one of those governors-only sessions, if you didn't already know, you wouldn't be able to tell who the Democrats and who the Republicans are, Scheppach said.

Governors head to D.C., minds set on economy 2011

It is the "holy grail" for advertisers, says Tracey Scheppach, EVP & Innovations Director at VivaKi/Starcom MediaVest, in this interview for Beet.

Andy Plesser: Madison Avenue Seeking the "Holy Grail" in Addressable TV, Partners with MSO's Andy Plesser 2011

In a rallying cry last month at a TV ad-targeting conference hosted by Broadcasting & Cable, one keynote speaker cited the space race of a half-century ago: "This is our Sputnik moment," said Tracey Scheppach, senior vice president at Starcom MediaVest Group, a unit of advertising firm Publicis Groupe SA.

TV's Next Wave: Tuning In to You Jessica E. Vascellaro 2011

Scheppach is in Monaco where the Chicago-based executive is speaking on this topic at the Monaco Media Forum.

Andy Plesser: Madison Avenue Seeking the "Holy Grail" in Addressable TV, Partners with MSO's Andy Plesser 2011

If you were to sit in on one of those governors-only sessions, if you didn't already know, you wouldn't be able to tell who the Democrats and who the Republicans are, Scheppach said.

Governors head to D.C., minds set on economy 2011

Across the country, Scheppach said, states are facing a $137 billion shortfall over the next two years, and revenue is not estimated to return to 2008 levels for three years.

Budget surplus loosens purse strings a bit in Virginia 2010