Schick's

Going to the show was the idea of Schick's public relations agency, Edelman, and the brand hopes to get attention from tech outlets that do not typically cover grooming.

NYT > Home Page By ANDREW ADAM NEWMAN 2012

Bobbie is Yiddish for grandmother, and the store was inspired by the memory of Mr. Schick's grandmother, Renee, a Hungarian immigrant who came to the U.S. during the 1920s, faced hard times and started Schick's Bakery, which still exists in Borough Park, Brooklyn, even though it's no longer owned by the family.

Charity, Beautifully Disguised Ralph Gardner Jr. 2010

They did not, but the nice customer service lady took pity on me and agreed to send me two coupons worth up to $11.99 each good for the purchase of Schick's top-of-the-line razor, the Hydro.

Todd Hartley: I'm With Stupid: The Bloody, Cutting Edge of Savvy Shopping Todd Hartley 2011

They did not, but the nice customer service lady took pity on me and agreed to send me two coupons worth up to $11.99 each good for the purchase of Schick's top-of-the-line razor, the Hydro.

Todd Hartley: I'm With Stupid: The Bloody, Cutting Edge of Savvy Shopping Todd Hartley 2011

"We monitor sales to be sure we meet that demand," says Schick's Mr. Kinton.

Razor Burn: A Flood of Fancy Shavers Leaves Some Men Feeling Nicked 2010

A four-pack of blades for Schick's new Hydro with a hydrating "reservoir" runs $11.49, about 5% more than Schick's premium Quattro blades.

Razor Burn: A Flood of Fancy Shavers Leaves Some Men Feeling Nicked 2010

A five-blade Hydro version will cost as much as 20% more than Schick's current line of premium Quattro blades, though the company declined to specify the price.

New Schick Razor Will Counter Gillette Ellen Byron 2010

And the introduction of Fusion -- kept under wraps until its introduction in September 2005, was eerily predicted by the satirical newspaper the Onion, which ran a mock memo from Gillette's former CEO Jim Kilts on how to top competitor Schick's four-blade razor by making one with five.

Gillette Sharpens Its Pitch for Expensive Razor 2008

Schick's hope is that Japanese men who care about facial hair would also spend more on grooming gear.

Building Beard Buzz 2008

Schick's site is a Japan-only campaign to promote the global release of its Quattro4 Titanium Revolution, which sells for 1,470 yen, or about $14.

Building Beard Buzz 2008