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(Ogilvy, in addition to writing self-aggrandizing yet guru-like books -- including the one I first read many years ago, Ogilvy on Advertising -- came up with such advertising classics as "the man in the Hathaway shirt," "Commander Hathaway's" "Schweppervescence," and "The only sound you will hear in the new Rolls Royce at 60 miles per hour is that of the electric clock.")
David Ogilvy, dead at 88, counted among his iconic ad campaigns The Man in the Hathaway Shirt and Schweppervescence.
Racing To Win should derive considerable benefit from his sixth in The Schweppervescence at Rosehill when he humped 61kg on a heavy and demanding surface at his first start after a spell.
The Cinematic Orchestra’s “To Build a House” gives this commercial an ethereal quality, which Schweppes tries to brand as “Schweppervescence.”
A Moment of Schweppervescence: Amazing Ad Shows Water in Slow Motion