Serotta

And yes, only a "stupid" person would say a Serotta is a "doctor bike"--notwithstanding the fact that they are actually ridden by doctors, as you can see in this article which was forwarded to me by a reader:

New Customs: Changing Language, Changing Bikes BikeSnobNYC 2010

The head tube on that "Serotta" actually houses clever miniature nuclear missles, which launch, then blow up.

Bike Setups: Low Brows, High Headtubes BikeSnobNYC 2009

RHR-NA's founding chairman, Rabbi Gerry Serotta, has encouraged International Human Rights Day (Dec. 10th) to be seen as a yom tov (a holy day) for Jews everywhere.

Rabbi Rachel Kahn-Troster: A World Made New: Celebrating International Human Rights Day Rabbi Rachel Kahn-Troster 2011

RHR-NA's founding chairman, Rabbi Gerry Serotta, has encouraged International Human Rights Day (Dec. 10th) to be seen as a yom tov (a holy day) for Jews everywhere.

Rabbi Rachel Kahn-Troster: A World Made New: Celebrating International Human Rights Day Rabbi Rachel Kahn-Troster 2011

If you traded in your super-speeder funny car for a Serotta, pat on the back, all others are just kidding themselves.

Hacking Away: Epic Schemes and Epic Rides BikeSnobNYC 2010

It can be depressing waiting on that Serotta list.

The Indignity of Winter: Sights Repulsive and Glorious BikeSnobNYC 2010

This video was forwarded to me by a reader who also happens to be a dentist but claims not to own a Serotta yeah, right and I was immediately riveted.

BSNYC Friday Fun Quiz! BikeSnobNYC 2010

The gentleman riding the Serotta or "Dental Chair" as I prefer to call Serottas is of course Chris Carmichael, the Deepak Chopra of cycling coaches.

A Tip of the Helmet: Taintless in 2010 BikeSnobNYC 2010

Of course, if you're familiar with the OC, you know his videos are a bit like Serotta headtubes in that, while they're painstakingly crafted, they do tend to run a little long.

Archive 2010-01-01 BikeSnobNYC 2010

My new $800 crown will help him buy his next Serotta.

BSNYC Fridaculous Fun Quiz! BikeSnobNYC 2010