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Examples

  • In 30 Rock's universe, NBC parent General Electric is a cog in the fictional Sheinhardt Wig Co., as equally far-fetched an owner as NBC's real one.

    Critics, Emmys love '30 Rock'; when will the viewers? 2009

  • Insert the requisite "what becomes of Sheinhardt Wigs?" joke.

    Comcast Buys NBC Universal | /Film 2009

  • See, this is why The Peacock is a fourth-place network and why you will be purchased by the Sheinhardt Wig Company someday.

    BATTLESTAR GALACTICA, FRIDAY NIGHT LIGHTS Return Tonight « TV BACON 2009

  • When reached for comment by Consumerist, Sheinhardt Wig declined to speak on the record, but their spokesperson mumbled something about the "river being fine now."

    NBC & Comcast Had Secret Helicopter Meetings - The Consumerist 2009

  • Finally, it's worth noting that GE was totally cool with Alec Baldwin playing Jack Donaghy, Vice President of NBC's East Coast Television and Microwave Programming, on 30 Rock, talking about management training and NBC television being a wholly owned subsidiary of the Sheinhardt Wig Company.

    Archive 2008-01-01 2008

  • Finally, it's worth noting that GE was totally cool with Alec Baldwin playing Jack Donaghy, Vice President of NBC's East Coast Television and Microwave Programming, on 30 Rock, talking about management training and NBC television being a wholly owned subsidiary of the Sheinhardt Wig Company.

    "Mao seemed to be a good model for Jack Welch" 2008

  • Charles Widmore is obviously partners with Don Guise in Sheinhardt Wigs and needs the island's magic to give Jay Leno an edge over the superior Letterman show.

    Mania News Feed Joe Oesterle 2010

  • After profits for NBC parent company Sheinhardt Wigs plummet, they call in an outside consulting firm to trim the fat.

    Televisionary 2009

  • With General Electric's stock price hovering somewhere in the vicinity of seven and a half dollars, the possibility of the company becoming a fully-owned subsidiary of the Sheinhardt Wig Company or being devoured by krakens, in accordance with the prophesy, has never been greater.

    The Full Feed from HuffingtonPost.com 2009

  • After initial screenings indicate that no one at all likes the movie, Sheinhardt-Universal doesn't want to release it anymore.

    TV Fodder 2009

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