Skimlinks

Skimlinks turns out to be a banker as sale ramp up

The Online Ad Recession Is Officially Here: First Quarterly Decline In Revenues Erick Schonfeld 2005

This could be the moment - which I for one have ben waiting for - when people realise just how powerful Skimlinks' business model could be.

TechCrunch Mike Butcher 2012

Anyone making a purchase from that click through sends affiliate revenue, via Skimlinks, back to Pinterest.

TechCrunch Mike Butcher 2012

The other slight hilarity is that - shock borrow - Pinterest is actually making money on its Beta BECAUSE of its relationship with Skimlinks is news on its own.

TechCrunch Mike Butcher 2012

VigLink, although VigLink hasn't iterated as fast as Skimlinks, which has formed much deeper relationships with publishers a lot faster.

TechCrunch Mike Butcher 2012

In this case, Skimlinks, originally from London but now with a growing US base, has been revealed as powering the affiliate links behind Pinterest, one of the hottest startups on the map right now.

TechCrunch Mike Butcher 2012

LLSocial uncovered the practice, whereby if a posts Pinterest happens to link to a commerce sites with an affiliate program, Pinterest uses Skimlinks - a third party service - to modifiy the link to add their own affiliate tracking code.

TechCrunch Mike Butcher 2012

With office in London, New York and San Francisco, Skimlinks is in most of the right places to talk to media owners and - increasingly - the startups that will be watching the Pinterest model with interest.

TechCrunch Mike Butcher 2012

What is more interesting is the effect this will have on Skimlinks.

TechCrunch Mike Butcher 2012

Skimlinks has so far raised a modest $7 million, the latest from Bertelsmann Digital Media Investments which put in $4.5m.

TechCrunch Mike Butcher 2012