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Examples
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"When I started Burton Snowboards, I had no idea snowboarding was going to be done at resorts," he says.
Jake Burton puts his personal stamp on Burton Snowboards 2010
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Jake Burton, founder of Burton Snowboards, boarding on Stowe Mountain and in the office in Burlington, Vt. Jake Burton puts his personal stamp on Burton Snowboards
Jake Burton puts his personal stamp on Burton Snowboards 2010
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He set up Propaganda Snowboards in the resort six years ago when he was just 22 years old.
The East's Frozen Assets Angela Henshall 2011
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Jake Burton, founder of Burton Snowboards, in the flagship store in Burlington, Vt. His privately held company holds 40% of the world's snowboard market.
Jake Burton puts his personal stamp on Burton Snowboards 2010
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He has a popular line of Target clothing and sponsorship and advertising deals with the likes of American Express, Burton Snowboards, HP computers and Red Bull.
Secret pipe dream gives Shaun White a snowboarding edge 2010
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Last winter Jones' company, Jones Snowboards, sold out of its limited production in its inaugural season.
Denver Snow Show: What's Coming To Ski And Board Shops Next Year Ethan Axelrod 2011
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Last year, Burton Snowboards introduced boards that can be outfitted with a "riglet reel," a retractable leash that allows instructors or parents to literally tow kids around.
Building a Better Bunny Slope So the Whole Family Will Come Andrea Petersen 2011
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Burton Snowboards Parents or instructors can tow children along the snow with a 'riglet reel' from Burton Snowboards.
Building a Better Bunny Slope So the Whole Family Will Come Andrea Petersen 2011
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Last winter Jones' company, Jones Snowboards, sold out of its limited production in its inaugural season.
Denver Snow Show: What's Coming To Ski And Board Shops Next Year Ethan Axelrod 2011
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Burton Snowboards, the industry kingpin, saw sales fall double-digits last year and had to take the unusual step of laying off nearly 20 of its roughly 1,000 employees.
Jake Burton puts his personal stamp on Burton Snowboards 2010
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