Squaw's

Since Nancy Cushing took over the 4,000-acre resort following the death of her husband and Squaw founder Alex Cushing in 2006, she has found ways to expand Squaw's audience beyond diehard skiers.

Squaw Valley Seeks to Regain Edge Jim Carlton 2010

Upon Mr. Cushing's death at age 92, she says she began carrying out an agreement between the two that Squaw's profits go mainly toward amenities.

Squaw Valley Seeks to Regain Edge Jim Carlton 2010

"Nancy has figured out how to broaden Squaw's base beyond extreme skiers," says Jon Lee, a financial consultant from Nevada City, who has skied here for more than three decades.

Squaw Valley Seeks to Regain Edge Jim Carlton 2010

Since Nancy Cushing took over the 4,000-acre resort following the death of her husband and Squaw founder Alex Cushing in 2006, she has found ways to expand Squaw's audience beyond diehard skiers.

Squaw Valley Seeks to Regain Edge Jim Carlton 2010

Ms. Cushing, who doesn't release visitor data, says Squaw's numbers "are superior" to Northstar's.

Squaw Valley Seeks to Regain Edge Jim Carlton 2010

Squaw's skier visits rose 40% from a year earlier as Tahoe experienced its best snow in four years.

Squaw Valley Seeks Revival 2010

Squaw's skier visits rose 40% from a year earlier as Tahoe experienced its best snow in four years.

Squaw Valley Seeks Revival 2010

The changes have helped to lift Squaw's skier visits 40% this season from a year earlier as Tahoe experienced its best snow in four years.

Squaw Valley Seeks to Regain Edge Jim Carlton 2010

Upon Mr. Cushing's death at age 92, she says she began carrying out an agreement between the two that Squaw's profits go mainly toward amenities.

Squaw Valley Seeks to Regain Edge Jim Carlton 2010

Ms. Cushing, who doesn't release visitor data, says Squaw's numbers "are superior" to Northstar's.

Squaw Valley Seeks to Regain Edge Jim Carlton 2010