Stecker

The Saints have tried to build their short passing game around Pierre Thomas and Aaron Notbush (also called Stecker), but for all his faults, Bush is the guy who turns those swing passes into big gains.

unknown title 2008

RB Aaron Stecker provided depth when the backfield was hit with a rash of injuries; not expected to be re-signed.

Atlanta Falcons Team Report 2010

"It was a smart business move on Facebook's part to charge for premium placement," said Ms. Stecker.

Advertisers' Free Ride May End On Facebook Geoffrey A. Fowler 2012

Ms. Stecker from Gordmans, who had already begun buying traditional Facebook display ads to attract more "likes" to her page, decided to give Sponsored Stories a try last spring.

Advertisers' Free Ride May End On Facebook Geoffrey A. Fowler 2012

The reach of a unpaid story is usually 16,000 to 20,000, Ms. Stecker said.

Advertisers' Free Ride May End On Facebook Geoffrey A. Fowler 2012

So far, Sponsored Stories have worked for Ms. Stecker, generating click rates of up to four times those of traditional Facebook ads.

Advertisers' Free Ride May End On Facebook Geoffrey A. Fowler 2012

"For us, Sponsored Stories are the most feasible form of advertising on Facebook," Ms. Stecker said.

Advertisers' Free Ride May End On Facebook Geoffrey A. Fowler 2012

But last year, as Facebook added more components to its site, and users shared exponentially more content with friends, Gordmans' free messages started getting drowned out, said Ms. Stecker.

Advertisers' Free Ride May End On Facebook Geoffrey A. Fowler 2012

"The cost was the time it took to build the content and post it," said Veronica Stecker , Gordmans' media manager.

Advertisers' Free Ride May End On Facebook Geoffrey A. Fowler 2012

New Orleans flirted with ex-Seahawk Shaun Alexander but decided to stick with reserves Pierre Thomas and Aaron Stecker.

For Saints, '06 playoff hangover proved to be no Brees 2008