Sugru

Jane, Ian and Steve are inventors who have worked for the past 6 years to come up with a new material called Sugru, a silicon based material that allows you to hack the stuff you have into something better.

TreeHugger 2009

Jane, Ian and Steve are inventors who have worked for the past 6 years to come up with a new material called Sugru, a silicon based material that allows you to hack the stuff you have into something better.

TreeHugger 2009

Once attached to something, Sugru sets itself permanently.

Gizmodo Casey Chan 2011

You can actually make your own Sugru camera and because of its soft-touch rubber silicone-esque properties, it bounces around and absorbs shock quite well.

Gizmodo Casey Chan 2011

Give Me This Silicone Rubber Bouncy Cam It's an ordinary camera lined with Sugru silicone rubber, which is kind of like clay but also sorta like duct tape.

Gizmodo Casey Chan 2011

Thus, replacing the lens meant moving the socket an extra millimeter away from the circuit board using some previously mentioned Sugru and taking the IR filter off the first lens and attaching it to the wide-angle one.

Lifehacker 2010

Apart from the Sugru, though, all you'll need for this mod is a screwdriver to take apart the camera and access the more delicate insides.

Lifehacker 2010

Price: $16.50 for a dozen heat-sealed 5-gram bags of Sugru.

SFGate: Top News Stories 2010

P.S. Along with three other companies we've featured (Sugru, Make Do and Woolfiller)

Springwise 2010

Sugru is a bit like play-dough but it hardens and is waterproof and can be used for mending things.

TreeHugger 2010