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Etymologies
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Examples
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Some 62% of the women surveyed said they suffer underarm skin problems like breakouts, discoloration or itchiness, according to research at Unilever, known as the maker of Lipton Tea, Vaseline, Sunsilk shampoos, Hellmann's mayonnaise and other big brands.
Unilever Tackles the Ugly Underarm Ellen Byron 2011
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Sunsilk became more popular among teens and younger adults.
The Power of Co-Creation Venkat Ramaswamy 2010
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To change that perception and rejuvenate the brand, the company decided to launch the Sunsilk Gang of Girls GoG online community in June 2006.35
The Power of Co-Creation Venkat Ramaswamy 2010
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HUL rolled out the co-created products as the Sunsilk Co-Creations line.
The Power of Co-Creation Venkat Ramaswamy 2010
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HUL understood that girls enjoy the process of communication itself, not just its end result, and therefore the goal of establishing the community was to make Sunsilk GoG a place for them to express themselves.
The Power of Co-Creation Venkat Ramaswamy 2010
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Kind of like Unilever Canada's so-called 'investment' in the "Bridezilla Wigs Out" YouTube video of a few years ago -- an experiment that led to lots of buzz, but zero ROI for Sunsilk.
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In the meantime, HUL has embraced other novel distribution strategies, such as selling products like its Sunsilk and Clinic shampoos in small, inexpensive packets for low-income Indians in the hinterland with little spare cash.
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Users were also offered a chance to win a “tress-busting experience,” i.e., an invitation to a social event and an appointment with a renowned hairstylist, if they purchased a bottle of Sunsilk.
The Power of Co-Creation Venkat Ramaswamy 2010
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Kind of like Unilever Canada's so-called 'investment' in the "Bridezilla Wigs Out" YouTube video of a few years ago -- an experiment that led to lots of buzz, but zero ROI for Sunsilk.
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In 2009, Unilever opened up its innovation process to external talent, inviting seven well-known hairstylists to co-create new offerings for different hair concerns, and then connecting these offerings with the global Sunsilk user community.
The Power of Co-Creation Venkat Ramaswamy 2010
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