Superdry

However, Mr Wade has now turned to the internet, analysing Google trends data to see how often the term "Superdry" is searched for on the web.

Telegraph.co.uk - Telegraph online, Daily Telegraph and Sunday Telegraph Rachel Cooper 2011

The British entrepreneurs argued that the word Superdry ''is derived from street slang for very good''.

Telegraph.co.uk - Telegraph online, Daily Telegraph and Sunday Telegraph 2011

SuperGroup and its fashion label Superdry record a 60% jump in sales over the summer – so much for gloomy market predictions

SuperGroup sales propel founder into the super-rich league 2010

Alumni include Alan McGee, founder of Creation Records, Julian Dunkerton, whose fashion label Superdry is worth £180m, artists Jane and Louise Wilson, and journalist Deborah Orr. For me, the scheme offered a way out of my increasingly absurd life as a self-styled freelance intellectual and I went on it twice (which wasn't strictly permitted), first as a printer, then as a journalist.

A creative alternative to the dole 2010

This week, SuperGroup, the company that owns streetwear label Superdry has, yet again, proved itself the indestructible superhero on the high street.

The Guardian World News Imogen Fox 2011

The swift rise of the streetwear label Superdry was something of a phenomenon - serving faithful customers with offbeat tastes since 1985, it suddenly became a motif and aspirational must-have for the trend-savvy teenage and youth markets.

The Independent - Frontpage RSS Feed 2011

This week, SuperGroup, the company that owns streetwear label Superdry has, yet again, proved itself the indestructible superhero on the high street.

The Guardian World News Imogen Fox 2011

SuperGroup's biggest brand is Superdry, which is sold in 30 countries.

FOXNews.com Patricia Kowsmann 2010

SuperGroup's biggest brand is Superdry, which is sold in 30 countries.

FOXNews.com Patricia Kowsmann 2010

Retailers such as Superdry, Bench and Schuh already sell stock from previous seasons on the site, and eBay is attempting change how customers perceive the site.

ENN.ie The ENN team 2010