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Examples
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Sviokla says more than a trillion dollars, 10% of U.S. gross domestic product, is spent on advertising and marketing, and most of this is utterly inefficient, pitching the wrong product to people who aren't even shopping--they are planted on the sofa at home.
Gunning For Google 2006
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"As companies shift toward growth, many will need to reenergize and reorient their people," Sviokla said.
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"These findings are important because the impact of platform businesses continues to increase rapidly," says Sviokla.
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Among other examples, Sviokla and his co-authors use the case of
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"These findings are important because the impact of platform businesses continues to increase rapidly," says Sviokla.
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"This misalignment between what management thinks is important, and where they're actually investing creates tremendous opportunities for companies that can effectively link their strategic intent to their priorities and actions," Sviokla said.
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The second is what Sviokla calls the "thinking/doing gap."
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On the not so good side, more than half of all technology projects are not delivered on time or do not meet expectations, Sviokla says.
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"Those issues can be company killers if management gets them wrong," said Sviokla.
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Still, beyond the desire to innovate, some CIOs are falling short, Sviokla suggested, in an interview with WS&T.
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