Sygma

Sygma also notes "it is important not to always present target populations with the 'worst case scenarios' that are in fact unlikely to arise for the majority of individuals"; yet presenting the worst-case scenario is exactly what the NYC DOH campaign does.

Sean Strub: 'It's Never Just HIV' Ad Campaign Oversimplifies the Issue Sean Strub 2011

Sygma also notes "it is important not to always present target populations with the 'worst case scenarios' that are in fact unlikely to arise for the majority of individuals"; yet presenting the worst-case scenario is exactly what the NYC DOH campaign does.

Sean Strub: 'It's Never Just HIV' Ad Campaign Oversimplifies the Issue Sean Strub 2011

Sygma also notes "it is important not to always present target populations with the 'worst case scenarios' that are in fact unlikely to arise for the majority of individuals"; yet presenting the worst-case scenario is exactly what the NYC DOH campaign does.

Sean Strub: 'It's Never Just HIV' Ad Campaign Oversimplifies the Issue Sean Strub 2011

Sygma has earned an international reputation as one of the most important and innovative sources of new social scientific information in the area of sexual health and HIV.

Sean Strub: 'It's Never Just HIV' Ad Campaign Oversimplifies the Issue Sean Strub 2011

Sygma has earned an international reputation as one of the most important and innovative sources of new social scientific information in the area of sexual health and HIV.

Sean Strub: 'It's Never Just HIV' Ad Campaign Oversimplifies the Issue Sean Strub 2011

Sygma also notes "it is important not to always present target populations with the 'worst case scenarios' that are in fact unlikely to arise for the majority of individuals"; yet presenting the worst-case scenario is exactly what the NYC DOH campaign does.

Sean Strub: 'It's Never Just HIV' Ad Campaign Oversimplifies the Issue Sean Strub 2011

POLITICAL SCIENCE Cutting Aid Too Fast Sebastien Villotte/Sygma/Corbis In the current federal budget crisis, foreign aid is often cited as one of the top items Americans are willing to cut.

Week in Ideas 2010

Corbis/Sygma Princess Diana unburdens herself in a 1995 interview with the BBC.

The Princess Reimagined Sam Sacks 2011

The Sygma study notes that: ... fear appeals are more favored by individuals who are already engaging in the desired, health-protective behavior than they are for individuals not already doing so... there may be a role for fear to help reinforce existing safer sex behavior, but that arousing fear is not necessarily an effective means of facilitating change among those who engage in risky behaviors.

Sean Strub: 'It's Never Just HIV' Ad Campaign Oversimplifies the Issue Sean Strub 2011

Sygma has earned an international reputation as one of the most important and innovative sources of new social scientific information in the area of sexual health and HIV.

Sean Strub: 'It's Never Just HIV' Ad Campaign Oversimplifies the Issue Sean Strub 2011