Tarbell's

The state's move to start requiring the $4.35-a-pack tax—the highest in the country— has prompted tribal retailers this summer to curtail sales of mainstream brands and instead push varieties like Seneca, Buffalo and Mr. Tarbell's Signal label.

Tribes Rolling Out Cigarettes David Kesmodel 2011

Ironically, it was Ida Tarbell's investigative journalism that helped convince the U.S. government to pursue anti-trust actions against Rockefeller's company, Standard Oil.

Grant Calder: Greatest Living Americans: in 1922 and 2011 Grant Calder 2011

Ironically, it was Ida Tarbell's investigative journalism that helped convince the U.S. government to pursue anti-trust actions against Rockefeller's company, Standard Oil.

Grant Calder: Greatest Living Americans: in 1922 and 2011 Grant Calder 2011

Five years ago, Justin Tarbell's father, Eli Tarbell , began manufacturing cigarettes for sale only on the reservation.

Tribes Rolling Out Cigarettes David Kesmodel 2011

Ironically, it was Ida Tarbell's investigative journalism that helped convince the U.S. government to pursue anti-trust actions against Rockefeller's company, Standard Oil.

Grant Calder: Greatest Living Americans: in 1922 and 2011 Grant Calder 2011

Ironically, it was Ida Tarbell's investigative journalism that helped convince the U.S. government to pursue anti-trust actions against Rockefeller's company, Standard Oil.

Grant Calder: Greatest Living Americans: in 1922 and 2011 Grant Calder 2011

For a while there was some question whether, given Tarbell's family's history, she was the right person to investigate the oil trust.

A Reporter at the Ramparts 2008

Tarbell's serialized articles -- detailing predatory pricing against competitors and the secret rigging of railroad rates -- caused a sensation.

A Reporter at the Ramparts 2008

Writing in Public Relations Journal, Charles F. Hamilton told how Hubbard tried to diminish the impact of Tarbell's Standard Oil exposé by publishing a pamphlet extolling the trust.

'Taking on the Trust: The Epic Battle of Ida Tarbell and John D. Rockefeller' 2008

Finally, in 1911, the Supreme Court -- in an opinion tracking the findings of Tarbell's reports -- ruled that Standard Oil had violated the Sherman Antitrust Act and had to be broken up.

A Reporter at the Ramparts 2008