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Examples
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Mr. Chatwal brought in Noah Tepperberg and his team at the Tao Strategic Group, already responsible for Tao, Lavo, Marquee and Avenue, to handle the food and beverage.
A Dream Hotel's Awakening Marshall Heyman 2011
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Mr. Tepperberg said his success in the nightlife business comes from a combination of knowing product and knowing what the market wants at the right price and taking care of the customer so they get what they pay for and they feel good about it.
A Dream Hotel's Awakening Marshall Heyman 2011
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Chatwal and Tepperberg didn't respond to requests for comment Thursday.
A Dream Hotel's Awakening Marshall Heyman 2011
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"It's a completely opposite mentality," Mr. Tepperberg said.
A Dream Hotel's Awakening Marshall Heyman 2011
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Mr. Tepperberg, who has also lately been shepherding the Artichoke pizza brand—frozen versions will debut in supermarkets this fall, he said—explained that he didn't have much interest in building his own hotels.
A Dream Hotel's Awakening Marshall Heyman 2011
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Daniella Zalcman Partners Vikram Chatwal and Noah Tepperberg Messrs Chatwal and Tepperberg agreed their clientele will be something like the Standard Hotel, which, with its several restaurants and bars has become a kind of village in the Meatpacking District.
A Dream Hotel's Awakening Marshall Heyman 2011
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Clint Spaulding/PatrickMcMullan.com== What planners called human candles, above, at the grand opening "Nightlife has become so sophisticated and such a big business that it fits inside hotels now," Mr. Tepperberg said.
A Dream Hotel's Awakening Marshall Heyman 2011
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"We've both been customers for a long time," Mr. Tepperberg said, "and have a huge personal network."
A Dream Hotel's Awakening Marshall Heyman 2011
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They met 15 years ago in Sardinia, and Mr. Tepperberg said they'd always looked to work together.
A Dream Hotel's Awakening Marshall Heyman 2011
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CLINT SPAULDING/PatrickMcMullan The hotel's rooftop lounge In advance of Dream's hard launch on July 5, Mr. Chatwal and Mr. Tepperberg, two fixtures on the New York nightlife scene, spoke together about their collaboration as Mr. Chatwal's young daughter swam in the hotel pool.
A Dream Hotel's Awakening Marshall Heyman 2011
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