Thapar

"We hope that these findings will help overcome the stigma associated with ADHD," said Professor Anita Thapar from the MRC Centre in Neuropsychiatric Genetics and Genomics at Cardiff University, one of the authors.

Hyperactive children may suffer from genetic disorder, says study Sarah Boseley 2010

"I think a lot depends on how the ad is constructed and crafted," said Sanjay Thapar , Ogilvy & Mather group president for north and east, adding there are some tested strategies that always ensure a good advertisement.

Ads, Fads and Brand Recall Shruti Chakraborty 2011

Professor Anita Thapar, who led the study, hoped the findings would lay to rest the myth that ADHD was down to bad parenting and poor diet.

ADHD: genes play a role, but how crucial are they? Ian Sample 2010

However, to make their case, Thapar and other geneticists would cite heritability.

ADHD's roots are complex Johnjoe McFadden 2010

Thapar stated: "Now we can say with confidence that ADHD is a genetic disease and that the brains of children with this condition develop differently to those of other children."

ADHD's roots are complex Johnjoe McFadden 2010

Mr. Thapar said there will be no significant economic impact due to culling of birds as Tripura imports poultry from other states to meet local demand, and doesn't supply it outside the state.

Bird Flu Outbreak in India Arpan Mukherjee 2011

"This is the first time we've found that children with ADHD have chunks of DNA that are either duplicated or missing," said Anita Thapar, a professor at the MRC Centre in Neuropsychiatric Genetics and Genomics at Cardiff University who was one of the study's authors.

Is ADHD Genetic? Study Finds Link To Missing DNA AP 2010

"The second part is to make sure that there is a role of the brand in it – and if you take care of these two then it is very rare that you will find that the ad is remembered and the brand is not or vice versa" Mr. Thapar said.

Ads, Fads and Brand Recall Shruti Chakraborty 2011

"There are no reports of flu outbreak among chicken," said Ricky Thapar, treasurer of the Poultry Federation of India.

Bird Flu Outbreak in India Arpan Mukherjee 2011

Of course Thapar knows this and, when questioned, is keen to stress that it's not just genes but rather a complex mix of genes and environmental factors that cause ADHD.

ADHD's roots are complex Johnjoe McFadden 2010