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Examples
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The brand has a varied portfolio, which includes fizzy drinks such as Thums Up, Coke, Diet Coke, Sprite, Fanta and Limca, juices such as Maaza and Minute
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Bloomberg News The Atlanta-based maker of Sprite and Thums Up soft drinks, Minute Maid juice and Kinley packaged drinking water, as well as rival PepsiCo Inc. have been targeting growing demand for convenience foods and drinks in emerging markets as North American soda sales have been tepid in recent years.
Coca-Cola to Invest $2 Billion Over Five Years in India Rumman Ahmed 2011
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One involves its failed attempt to let the popular home-grown Thums Up brand fade away in the mid-1990s so that its own Coke brand could gain more market share.
Coca-Cola India: Winning Hearts and Taste Buds in the Hinterland 2010
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Kapoor in the past was head of marketing for a number of popular drinks, including India's biggest cola brand, Thums Up, before Coca-Cola bought it in 1993.
Coca-Cola India: Winning Hearts and Taste Buds in the Hinterland 2010
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With or without Thums Up, being the most visible soft drink brand means Coca-Cola also attracts unwelcome attention.
Coca-Cola India: Winning Hearts and Taste Buds in the Hinterland 2010
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"Coca-Cola bought Thums Up when it ruled the market, and as a result Thums Up gave PepsiCo a very hard time when PepsiCo entered the market," says Kapoor.
Coca-Cola India: Winning Hearts and Taste Buds in the Hinterland 2010
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Bags of butter beans and bottles of Thums Up; tins of coconut cream and pomegranate syrup; and colorful packets of sandalwood incense for our “pleasure and prayer.”
The Hundred-Foot Journey Richard C. Morais 2008
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Bags of butter beans and bottles of Thums Up; tins of coconut cream and pomegranate syrup; and colorful packets of sandalwood incense for our “pleasure and prayer.”
The Hundred-Foot Journey Richard C. Morais 2008
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Bags of butter beans and bottles of Thums Up; tins of coconut cream and pomegranate syrup; and colorful packets of sandalwood incense for our “pleasure and prayer.”
The Hundred-Foot Journey Richard C. Morais 2008
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Bags of butter beans and bottles of Thums Up; tins of coconut cream and pomegranate syrup; and colorful packets of sandalwood incense for our “pleasure and prayer.”
The Hundred-Foot Journey Richard C. Morais 2008
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