Touchpoints

Touchpoints gives doctors a number to call if they want to speak to an AstraZeneca rep, or they can request a callback.

Drug Makers Replace Reps With Digital Tools Jeanne Whalen 2011

Sanofi-Aventis has www.ipractice.com, which offers services and information similar to AstraZeneca's Touchpoints, and Merck & Co. has www.merckservices.com.

Drug Makers Replace Reps With Digital Tools Jeanne Whalen 2011

Touchpoints has helped AstraZeneca cut its marketing costs and "redirect our sales force to new products that need more of a scientific discussion," he says.

Drug Makers Replace Reps With Digital Tools Jeanne Whalen 2011

AstraZeneca set up a digital marketing group in 2009 and substantially ramped up its work last year, says John McCarthy , vice president of commercial strategy and operations in the U.S. The group, which is primarily focused on marketing to health-care providers as opposed to consumers, created "AZ Touchpoints," a website doctors can use to ask questions, order free samples and ask about insurance coverage.

Drug Makers Replace Reps With Digital Tools Jeanne Whalen 2011

Touchpoints along the value chain and how my media reaches each one.

Allan Jenkins' Desirable Roasted Coffee 2008

Touchpoints along the value chain and how my media reaches each one.

Allan Jenkins' Desirable Roasted Coffee 2008

We own one of his books, Touchpoints: the Essential Reference.

Book Review: Brazelton Books for Parents | Thingamababy 2005

He's written hundreds of books, including "Touchpoints Three to Six: Your Child's Emotional and Behavioral Development."

CNN Transcript Sep 23, 2001 2001

Ageing and the Effectiveness of Touchpoints (in: Marketing and Strategy Innovation)

Strategy Innovation Blog Futurelab 2010

Berry Brazelton, including the recently revised edition of Touchpoints: Birth to Three.''

NYT > Home Page By TARA PARKER-POPE 2010