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Examples
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“We know that many smaller companies simply cut and paste their privacy policies from other sites,” said Fran Maier, the chief executive of Truste.
Will the Profit Motive Undermine Trust in Truste? - Bits Blog - NYTimes.com 2008
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In many ways, Truste has already been run like a business.
Will the Profit Motive Undermine Trust in Truste? - Bits Blog - NYTimes.com 2008
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Last year, it ejected three of the 1,500 companies in its certification program, and three more chose not to continue because their business models no longer complied with Truste standards.
Will the Profit Motive Undermine Trust in Truste? - Bits Blog - NYTimes.com 2008
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That, of course, highlights the question of how much users should really trust the Truste mark, especially now that the organization is turning into a for-profit company.
Will the Profit Motive Undermine Trust in Truste? - Bits Blog - NYTimes.com 2008
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That is the view of Truste, a 10-year-old nonprofit organization that certifies that Web sites meet some minimum standards to protect the privacy of their users.
Will the Profit Motive Undermine Trust in Truste? - Bits Blog - NYTimes.com 2008
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Ms. Maier said that the Truste would not attract companies into its program if it required them to get the affirmative consent of every user for any use of personal data.
Will the Profit Motive Undermine Trust in Truste? - Bits Blog - NYTimes.com 2008
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Truste, which until 2008 was a nonprofit, works primarily with corporations that want their websites certified as having met certain privacy standards.
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And Truste, which offers seals of approval to websites that meet certain privacy standards, raised $12 million earlier this month.
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Most of its $6 million in annual revenue comes from charging site owners for the right to display the Truste seal.
Will the Profit Motive Undermine Trust in Truste? - Bits Blog - NYTimes.com 2008
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Truste, she said, will also explore getting involved in some of the newer areas of privacy that it has ignored until now, such as ad networks that aim at users based on their online behavior, the use of cellphone location in marketing and health-related marketing.
Will the Profit Motive Undermine Trust in Truste? - Bits Blog - NYTimes.com 2008
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