Truvia

The hoopla around the new sweeteners -- Pepsi calls its version PureVia; Coke and Cargill use the name Truvia -- may deflate.

Beverage Wars Take On New Flavor 2008

There's unrefined sugar, evaporated cane juice, agave nectar—and a no-calorie sugar substitute called Truvia.

Bracing for the Fake Sugar Rush Anne Marie Chaker 2012

Coca-Cola, which worked with Cargill Inc. on a zero-calorie stevia sweetener called Truvia, is also using it in some drinks.

PepsiCo and Flavor Company Senomyx Ink Deal 2010

Coke, Pepsi and companies they are working with say their sweetener -- called Truvia by Coke and PureVia by Pepsi -- is more highly purified than the versions of stevia used in those tests, and that new data have been submitted to the FDA.

Coke Set to Unveil Natural Diet Drink 2008

Coke and Pepsi hope the sweetener -- called Truvia by Coke and PureVia by Pepsi -- will allow them to create a blockbuster series of new zero - or low-calorie products.

FDA Clears Use of Herb As Sweetener 2008

The companies hope the sweetener, which bears the brand name Truvia and the common name rebiana, will give them a lock on the "holy grail" of sweeteners: one that sweetens foods and beverages naturally, has no calories and tastes good.

Studies Back Sweetener's Safety 2008

The ingredients division is where Cargill within the past few years came up with a natural sweetener called Truvia and a new trans-fat-free cooking oil for McDonald's french fries and chicken nuggets -- both smash hits.

StarTribune.com rss feed 2011

Their versions are called Truvia and PureVia, respectively.

News for Lynchburg News Advance 2009

Coca-Cola has developed its own stevia brand called Truvia in partnership with Cargill.

FoodAndDrinkEurope RSS 2009

Coca-Cola has developed its own stevia brand called Truvia in partnership with Cargill.

BeverageDaily RSS 2009