Velti's

In 2008, Velti acquired 33 percent of CASEE, giving the company the ability to execute campaigns for global brands in China, and forming an important piece of Velti's global expansion strategy.

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To the extent any contingent consideration becomes payable, a minimum of 50% is payable in cash with the remainder payable in cash or common shares of Velti plc at Velti's discretion.

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In India, Air2Web expands Velti's footprint in the second largest mobile market by subscribers, providing Velti a stronger foundation to continue to service the Indian market.

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Air2Web's technology and data reach are very complementary to Velti's mGage platform.

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"Through this acquisition, Air2Web's customers can now leverage Velti's comprehensive mobile marketing platform and global capabilities to increase the scope, scale, geographic reach and overall effectiveness of their mobile marketing strategies."

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Mr. Ye will continue to lead Velti's efforts in China through CASEE.

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Velti's 5ml preview release won the Mobile Marketing Association's multi-vendor competition during the June 2011 Forum held in New York City.

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Velti's 5ml allowed us to create a compelling and interactive mobile site for the '

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Velti's goal is to continue to be the foremost mobile marketing technology company and offer the most widely adopted SaaS platform for mobile marketing and advertising.

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This transaction deepens Velti's U.S. footprint and provides it improved access to carriers and verticals such as the financial services industry.

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